What is cultural competency?

Cultural competency refers to the ability to effectively interact with and work alongside individuals from diverse cultural backgrounds. This concept encompasses an understanding of cultural differences, an appreciation for those differences, and the skills necessary to communicate and collaborate in a respectful and inclusive manner.

Being culturally competent means not only recognizing the diversity within a population but also actively engaging in practices that support and empower people from various cultural contexts. This can involve adapting communication styles, being mindful of cultural norms and values, and demonstrating sensitivity towards the unique needs and perspectives of different cultural groups.

While speaking multiple languages, having historical knowledge, and understanding cultural differences in advertising are all valuable skills, they do not fully encompass the broader principles and practices associated with cultural competency. The essence of cultural competency is rooted in the ability to foster effective relationships and promote inclusivity within diverse environments.